Learn the best approaches to creating a cohesive visual identity that attracts customers and motivates your workforce.
The Man Behind The Last Decade Of NBC Olympic Logos – Marketing Brew
Take a behind-the-scenes look at the cultural research and innovative design techniques that shape NBC’s iconic Olympic logos between Rio 2016 and Paris 2024. In this article, the creator of these logos shares the intricate process of creating each unique design and what it takes to capture the spirit of the Olympics visually.
Why A Strong Visual Identity Is As Important To Your Workforce As It Is To Consumers – Fast Company
This article discusses why consistent and engaging design can cut through the noise of internal communications, boost productivity, and create a unified company culture. Learn how companies like Aegis Living use visual communication tools to empower their teams and streamline operations, all while maintaining brand consistency across the board.
Verizon Unveils Future-Facing New Look With Ad Campaign Nodding To Its Past – Marketing Dive
The telecommunications giant unveiled a revamped logo and launched an ad campaign that resurrects the iconic “Can You Hear Me Now?” slogan from the early 2000s. Explore the new visual identity in this brand overhaul and how it conveys Verizon’s key message of connecting people on its reliable network, blending modern design with a touch of nostalgia.
Why Nestlé Is Revamping Garden Gourmet’s Brand Identity – Food Navigator
Nestlé is updating the visual identity of its Garden Gourmet brand across Europe, focusing on simpler, color-coded packaging designed to inspire consumers in the kitchen. The article analyzes the design elements of its revamped packaging, which features a color-coded system to help consumers easily navigate the range while staying true to the brand’s signature green.
