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Interesting Reads. Industry news you may have missed.

3 Simple Tips For Launching New Products As An Established Brand – Inc

This article provides market-proven tips for young, small businesses that level up both the actual product launch campaign and the internal teamwork.

These 9 Startups Launched Successful Products—Here’s How They Did It – AllBusiness

Looking for more case studies? In this article, startup founders and seasoned entrepreneurs talk about their successful launches and the rationales behind them.

10 Tips To Improve Product Launch Success By Over 50% – Vanguard

The author explains the critical elements in a product launch by sharing the most common reasons that lead to failure, and what you can do to make your own launch a success.

A Successful Product Launch Starts With The Right Marketing Research – Forbes

Are you sure you know your customers? With a focus on the research phase, the author provides a practical action plan for brands launching new products.