These expert tips and research findings will help maximize your holiday marketing results.
2024 Holiday Marketing: Top SEO And PPC Tips For A Short Shopping Season – Search Engine Land
The 2024 holiday shopping season presents a unique challenge for marketers, with just 27 days between Thanksgiving and Christmas. With higher costs and less time, now’s the moment to prepare your marketing across channels. With a focus on SEO and PPC strategies, the author discusses several proven tips for attracting last-minute holiday shoppers.
More Than Half Of US Gen Zers Are Headed To TikTok Shop This Season – Retail Dive
Driven by influencer recommendations and generative AI search, nearly 54% of Gen Z customers in the US will find gifts on TikTok Shop alone this holiday season. This article sums up the key findings of several recent reports and provides an in-depth look into effective social media marketing practices.
4 Strategies For Early Holiday Shopping Season Prep – US Chamber of Commerce
Getting a head start on holiday preparations is key for small businesses aiming to boost sales in the next few months. In this article, experts suggest focusing on key areas like strengthening customer confidence and trying new product strategies, such as themed kits or exclusive offerings, to capture holiday shoppers’ attention.
Brands Are Rethinking When To Promote Sales, Thanks To The Election And A Shortened Holiday Season – Modern Retail
This year, many companies are adjusting their holiday marketing strategies to navigate the uncertainty of the U.S. presidential election and a shortened holiday shopping window. With customers’ attention likely consumed by the election in early November, what should your brand do? Check out the author’s thoughts on balancing consumer engagement with the overwhelming media landscape.
