Interesting Reads. Industry news that you may have missed.
This year, 2020 became the year of the conscious shopper as more people are paying attention to what and where they are spending their money. Target is supporting this movement by making it even easier for shoppers to find Black-owned and -founded businesses – all thanks to a special badge. This new badge looks like a brown circle with five skin-tone-colored hearts in it, and can be found on various product pages on the company’s website.
The pandemic has led to the biggest influx of online food delivery services than ever before. DoorDash, GrubHub, and Uber Eats (who just acquired Postmates) have seen major booms over these past few months. Companies have put in efforts to distinguish themselves among its competitors through contactless delivery, providing groceries and office supplies, and launching various campaigns like DoorDash’s “Open for Delivery” campaign. With quarantine still pressing on, the growth of food delivery services will not be dropping down anytime soon.
The long-awaited release of the new Wonder Woman movie is set for October 2, 2020. While this date feels far away, Revlon is stepping up to help get us through the wait with a limited-edition collection inspired by the movie. The superhero-centric collection features all-new products coupled with some classic favorites – all decorated with the classic “W” logo.
Since many brands have temporarily lost the ability to interact face-to-face with consumers, diversifying engagement has become crucial for a company’s future success. Wherever possible, businesses need to find ways to offer their services online and keep their customers engaged with their products. Tapping into live streaming, having a personalized approach, offering goodwill and usable rewards, are just a few ways brands can help survive and grow long past the pandemic.