Skip to main content

Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off The Marketing Campaign Of The Year – Variety

Barbie has smashed box office expectations with $337 million globally! How did Warner Bros. pull off this marketing masterstroke? In this article, learn how the studio used a “breadcrumb strategy” to stimulate curiosity and create conversation leading up to and following its release.

How Summer Blockbuster ‘Sound Of Freedom’ Became A Battlefield In The Culture War – LA Times

Sound of Freedom is a surprise box office hit that has become the latest battleground in the war against child trafficking. This author covers how this long-awaited movie has grossed over $96 million, igniting a national conversation on this sensitive subject and inspiring change.

Microsoft Has Created A Pizza-Scented Xbox Controller As Part Of A Teenage Mutant Ninja Turtles Marketing Campaign – Game News 24

Pizza Time! Microsoft has just released the world’s first-ever pizza-scented Xbox controller. This limited-edition controller features a pizza-scented scent diffuser and a stylish design inspired by the Teenage Mutant Ninja Turtles. Don’t miss out on this one-of-a-kind controller!

How Oppenheimer Capitalized On Barbie’s Marketing Success – Campaign Live

As moviegoers buy tickets for a “Barbieheimer” double feature, which movie has won the marketing battle of the summer? The author shares her thoughts on how Oppenheimer got a boost from all the buzz around Barbie.