Interesting Reads. Industry news you that you may have missed.
Ikea helps families reduce holiday pressures in new campaign – Marketing Dive
This week Ikea launched a new “Four Weeks of Wonder” campaign aimed at families to make holidays a little easier this year. The retail giant’s holiday campaign highlights themes of decorating, cooking, gift-giving, and celebrating for the season to take some of the pressure off families. On Ikea’s website, there will be giveaways, content partnerships and celebrity endorsements from Love is Blind stars Cam and Lauren Hamilton.
After 30 years, PepsiCo redesigned the two-liter bottle. Here’s why – Fast Company
The maker of some of the most popular soft drinks and sodas, PepsiCo is redesigning the classic look of its two-liter bottles after 30 years of being unchanged. The bottles are undergoing a complete makeover, and instead of the classic round look, the bottles will be slimmer and curvier with a focus on making them easier to grip. In addition, the beverage company wanted to use less plastic, which was accomplished in this fresh design.
Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch – AdWeek
Dropbox and restaurant service The Infatuation is partnering for a new initiative to help people working from home get more exciting lunches. Together, they have created a LunchBox in New York, Chicago and San Francisco, in which participating restaurants will have 300 lunches packed in branded, reusable tin lunchboxes available for purchase throughout the week. Also, employees can enter to win lunch for themselves and 10 coworkers.
How Chipotle’s ‘culture hunters’ are capturing fans – The Drum
Chipotle is one restaurant that hasn’t struggled during the pandemic this year. The fast-food chain has gained success in hijacking cultural moments and opening up its first ‘digital-only’ restaurant while people are stuck at home. To support these initiatives, Chipotle even created a “Chipotle Together” initiative where customers can take part in virtual lunch parties with celebrities.
