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Editorial content has become a staple in marketing strategies across every industry. Here are some reasons why that won’t change anytime soon.  

New York Times Announces AI Introduction To The Newsroom – ReadWrite

The New York Times is introducing AI into its newsroom, approving external and internal tools to summarize content and enhance efficiency. NYT will use AI to assist with tasks like writing, SEO headlines, and translation, and other news organizations are expected to follow suit. Read more on how AI will be changing editorial content distribution.   

Why Does Content Matter? – Spiceworks

The shift from traditional to digital advertising has fueled the rise of branded content, which informs, entertains, and engages audiences in ways that traditional ads cannot. See how brands can create meaningful relationships with consumers by leveraging professional storytellers and interactive formats like blogs, podcasts, and videos.

What Is Editorial Content & How Is It Used In Content Marketing? – New York Times

Editorial content comes in many different forms. Unlike traditional content marketing, editorial content focuses on educating and engaging audiences rather than promoting a product, helping brands build credibility and trust. Check out these tips on how marketers can develop a strategic plan by using various forms of editorial content.

Unlocking Content Discovery And Editorial Efficiency In The Era Of AI – Newscast Studio

AI and machine learning are transforming the media industry, enabling companies to enhance accessibility, streamline workflows, and unlock new opportunities. Here’s how AI can fuel innovation and free your marketing team from manual tasks, allowing you to focus on the most important things: authentic storytelling and audience engagement.