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Interview: Candy Crush Marketing VP On Unwrapping The Sweet Success Of Mobile Marketing – Mobile Marketing

Explore the sweet world of Candy Crush as its Marketing VP shares the secret ingredients to the game’s global success. From fostering a “players-first” approach to crafting innovative brand partnerships and engaging campaigns, discover how Candy Crush continues to captivate millions while balancing fun and free gameplay with strategic revenue generation.

How Brands Are Making The Most Of Mobile Marketing – Forbes

The evolving landscape of mobile marketing is way beyond mere smartphone-targeted ads. From Sephora’s app enhancing in-store shopping experiences to Domino’s pizza delivery innovation, the author delves into how leading brands are harnessing mobile technology to personalize customer interactions.

TikTok, Snap, And Other Apps Call For New Mobile Measurement Standards – Marketing Brew

Digital marketers, catch up with emerging mobile ad measurement standards focused on user engagement, introducing metrics like “engaged views” and “engaged clicks,” that provide deeper insights into ad effectiveness beyond traditional views and impressions. Learn more about major platforms’ collaborative efforts to enhance transparency and accuracy in mobile marketing.

Top 7 Reasons Why Mobile Marketing Is Beneficial For Your Business – Martech360

Step into the future of advertising and make mobile marketing a cornerstone of your business strategy. From unparalleled ease of access to cost-effective campaigns, learn the top seven reasons why mobile marketing can drive your business forward, including real-life success stories from brands like Samsung and Ponds.