Unlock the full potential of your marketing efforts by diving deep into the data! See how data-driven insights can help you reach more audiences than your competitors.
YouTube Launches ‘Data Stories’ For First-Day Video Metrics – Search Engine Journal
YouTube unveils a set of new features to help creators monitor content performance and connect with audiences more effectively. The platform’s experimental “Data Stories” visually summarizes each new video’s first 24-hour performance, highlighting important metrics that traditionally require navigating multiple tabs. Learn more about this update in the full article.
Building a Trust-First Brand: Transparency And Consent In Marketing – CMS Wire
As privacy concerns grow, brands find that simply meeting compliance standards isn’t enough; they must build trust by being clear and open about data usage. The author discusses why data transparency and consumer consent are essential in modern marketing, emphasizing the value of moving to a “trust-first” strategy that complies with regulations and serves as a foundation for long-term brand loyalty.
3 Tips For Cutting Through The DTC Noise With Marketing Data – MarTech
Want to strengthen your direct-to-consumer (DTC) strategy? Data can help in many ways. The author shares three actionable tips, from understanding and mapping out your data collection process to gaining a clear picture of customer journeys across channels. By harnessing insights at every step, brands can streamline the customer journey, boost engagement, and remain competitive in the crowded market.
Industry KPIs: Email Marketing Metrics Improved In Most Recent Data—With A Cautionary Note – EMarketer
Based on recent research, this article offers a comprehensive look at the evolving email marketing landscape and reveals an industry-wide boost in key performance indicators like open, click-to-open, and click-through rates. It also warns marketers that rising unsubscribe and spam rates indicate the negative impact of over-communication.
