Your employees can be an asset in more ways than one. We examine how employee-generated content can give your brand an extra boost.
How B2B Brands Can Leverage Employee-Generated Content In 2025 – Forbes
Employee-generated content has emerged as a powerful way for brands to engage social media audiences by turning employees into active storytellers rather than relying on polished corporate messaging. With influencer marketing budgets shrinking and demand for authentic content rising, see why EGC is gaining traction in B2B marketing.
Let Employees Do The Talking To Attract Top Talent – PR Daily
Employee-generated content is a powerful tool for showcasing company culture and enhancing brand reputation. While some companies take a structured approach with detailed guidelines, others lean into social media trends and creative freedom. Check out the author’s recommended best practices and tips to avoid potential pitfalls.
Supercharge Social Strategy With Employee Influencers – AdAge
Consumer trust in brands is declining, with many audiences rejecting overly polished ads and trend-chasing content. Instead of relying on mega influencers, read more on how brands can build genuine connections by empowering employees to share real workplace experiences and unfiltered stories.
‘We Work At Salesforce, Of Course We’re Going To Enjoy The Free Snacks’: Employees Are Becoming Influencers For Their Own Companies – Fast Company
Employee-generated content is transforming social media, with workers becoming the faces of their companies by capitalizing on viral social media trends. With 65% of Gen Z self-identifying as content creators, see how brands are tapping into their employees’ natural storytelling abilities to build trust and engagement.
