Interesting Reads. Industry news that you may have missed.
Kraft Mac & Cheese is making a bold statement by updating its traditional blue box to read “breakfast” rather than “dinner.” The move to declare the cheesy pasta dish as a breakfast choice might appeal to parents of picky eaters or those who have deserted their usual meal-time planning during the pandemic. On August 7, Kraft is giving out limited-edition Kraft Mac & Cheese “Breakfast Box,” which includes a placemat for kids to color, a magnet with breakfast topping suggestions and a mug for serving.
Vans is revealing a new collaboration with The Simpson in celebration of the show’s 30th anniversary. To honor the milestone, Vans created a range of footwear, apparel, and accessories featuring all five Simpson family members, as well as other iconic characters from the show. The whole collection was supposed to release back in July but is officially going on sale starting August 7 on Vans’ website.
‘Meet the Snapchat Generation’ is Snap’s first brand-facing campaign that’s aiming to reclaim ad spend lost to the pandemic. The social app is looking to gain ad spend from its competitors, given both Facebook and TikTok are in the middle of public scandals. Developed in-house by Snap, the campaign talks to a variety of brand partners including, the NFL and Depop, about why they enjoy working with the app.
“Drop culture” has often been popularized by Streetwear, but it’s only just the beginning. Hip hop superstar Travis Scott released Nike/Air Jordans in partnership with General Mills creating hysteria for consumers to track down cereal boxes that held a Willy Wonka-esque Golden Ticket to win a pair of the sneakers. OffLimits, a brand of cereal, became inspired by this culture and mixes Streetwear exclusive releases with equally hard to find ingredients and collaborations.