Are These The 10 Best Super Bowl Ads Ever? Creative Directors Share All-Time Favorites – The Drum
Don’t forget the genius behind some of the most unforgettable Super Bowl ads, as top industry creatives share their all-time favorites. From empowering narratives to quirky creatures, check out the commercials that left a lasting impact on audiences and the marketing world.
Super Bowl Advertisers Poised to Play Things Safe, Fearing Social-Media Backlash – Variety
This year, brands that advertise on the big game will try to avoid the risk of social media backlash by focusing on comfort, humor, and celebrity appearances. The author dives into this strategic shift, sharing his thoughts on marketers’ cautious approach in today’s digitally vocal consumer environment.
$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It – New York Times
High costs? Not a problem. This article explores Super Bowl commercials’ unparalleled visibility and impact, highlighting how brands like Hellmann’s and Dove leverage this prime-time opportunity to boost revenue and connect with millions.
How Bud Light and Michelob Ultra are aiming to stand out during the Super Bowl – Marketing Brew
Discover how Bud Light and Michelob Ultra are elevating their game for the Super Bowl spotlight, blending star power with strategic creativity to captivate millions. From iconic Clydesdales to soccer legends, these brands share their playbook for making a memorable impact during advertising’s biggest night.
