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9 Marketing Trends To Watch As 2023 Tests Transformation Bets – Marketing Dive

What are the key factors powering the evolution of digital marketing? In this article, learn more about the major elements building the marketing landscape in 2023.

LinkedIn 2023 Data: What Businesses & Advertisers Need To Know – Search Engine Journal

Based on LinkedIn’s recent release of platform data, the author discusses the strengths of LinkedIn marketing and advertising, and compares the effectiveness of LinkedIn ads for different industries.

Influencer Marketing In 2023: What Do The Experts Predict? – EConsultancy

As the global recession continues, how do influencers create additional value for brands and for themselves? The article discusses influencer marketing from both angles, sharing insight into important topics such as spending, tone of voice and monetization through social commerce.

3 PPC Marketing Trends To Keep A Pulse On In 2023 – Search Engine Land

Reflecting on the macro-level trends in 2022, the author provides his own analysis and predictions for marketing professionals to refine their search campaigns.