Interesting Reads. Industry news you that you may have missed.
US Influencer Spending To Surpass $3 Billion in 2021 – eMarketer
Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to a inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
“In the early part of the pandemic, many marketers temporarily paused their influencer marketing campaigns,” said Jasmine Enberg, eMarketer senior analyst at Insider Intelligence. “But as the pandemic also accelerated many new creator-driven social trends, including short video and social commerce, marketers quickly resumed and are now increasing their spending on influencer marketing, as they realize that influencers are their ticket to reach those audiences.”
A Short History Of How We’ve Ended Up Living So Much Longer – Fast Company
One hundred years ago, the average human life expectancy was somewhere in the mid-30s. Today, in some parts of the world, it’s approaching 90. How did we get here, and what is the impact of humans living so long? We need to decide as a species not just whether we can cure aging, but if we really want to.
TikTok integrates Vimeo’s video-creation tools to attract more small business marketers – Marketing Dive
The Vimeo Create feature, now available in the TikTok Ad Manager, is targeted at small- and medium-sized businesses (SMBs) to help them trim production times and costs. Vimeo is the first TikTok partner to land in a new Creative Tools subcategory under the ByteDance-owned platform’s larger Creative Partners program.
Making The Case For A Little Less Cause Marketing (And A Bit More Humor) – The Drum
Building an emotional connection to a brand can be done in a variety of ways, but due to the groupthink of the ad industry, social purpose is now seen as the only option.
