The pet industry isn’t just growing—it’s thriving, and so are the creative marketing strategies behind it.
Growth In The Pet Industry Is At A Turning Point – Forbes
The article explores insights on how inflation is affecting discretionary pet purchases, particularly toys and premium foods. Despite these challenges, there are opportunities in the premium pet food sector, with high-quality, freeze-dried options gaining popularity. The author also points out that Gen Z is increasingly driving pet marketing trends, especially through YouTube.
Chewy Launches Campaign For Unique Pets With Unique Names – Design Rush
Chewy’s new campaign celebrates the charm of pets with unique names and even quirkier personalities. Featuring four adorable commercials, including stars like Cash the bodega cat, the spots embrace the special traits that make each pet unforgettable—just like their names.
How Target Is Courting Pet Owners With A Collection Designed By ‘fur-Fluencers’ – Marketing Dive
This fur-tastic collection features over 180 pet-centric products co-designed by “fur-fluencers” like therapy pups Ellie and Emma. Promoted through a reality TV-style social series, the campaign also caters to pet parents with special Snapchat filters and interactive scavenger hunts in New York and LA.
Purina Launches Pet-Centric Roblox Game – Pet Food Industry
In a recent collaboration with Roblox, Purina launched a game in which players can adopt virtual pets and have them compete in thrilling urban and rural tracks. The thrilling gameplay and emphasis on proper pet care offer a fun, interactive experience highlighting Purina’s commitment to the bond between pets and humans.
