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Interesting Reads, industry news you may have missed.

Paid Social Media: A Guide To Social Advertising Success – Search Engine Journal

Emphasizing the importance of understanding your audience, the article unfolds the key steps in paid social strategy development and provides multiple handy tools for marketers.

13 Apps to Run Social Media Contests – Practical Ecommerce

Planning a contest on your social media pages? Find in this article userful tools that help build a seamless contest experience for your followers.

‘House Of The Dragon’: HBO’s Largest Marketing Push Ever Valued At $100M+ Tentpole Proportions – Deadline

This article gives a comprehensive analysis of HBO’s marketing campaign for its latest show, House Of The Dragon, where social media is playing a crucial role.

Solid Social Media Game Marketing Tips From Riot Games – Game Developer

In this article, the author discusses the strategies for game marketing, with an example from Riot’s social media campaign for its Legends of Runeterra.