By The Pollack Group
The results are in: Moviebill’s inaugural issue for the opening of Avengers: Infinity War at Regal Theaters was distributed to 1 million audience members all over the U.S. Moviebill, a collectible magazine hand-delivered to Regal moviegoers, features fully-integrated augmented reality (AR) technology, accessible with the Regal mobile app. The AR integration was deployed on all 9 million users apps, and engagement for the weekend has exceeded 2 million scans. The results are in: it is the largest reported AR engagement in the history of the industry.
