$40,000 in Strategic PR & Marketing for One Nonprofit Ready to Scale
Your mission matters.
But visibility fuels momentum.
The Pollack Group is now accepting applications for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement awarded to one nonprofit organization poised for growth.
This is not simply marketing support.
It is a strategic partnership designed to help one organization expand its reach, sharpen its voice, and unlock its next chapter.
Why We Created The Big Red Grant
For 40 years, The Pollack Group has helped organizations grow influence, attract funding, and elevate their impact through powerful storytelling and disciplined strategy.
We believe nonprofits deserve access to that same level of expertise.
Last year’s recipient, The Valerie Fund, partnered with our team to develop a comprehensive PR strategy designed to strengthen visibility and amplify its mission. The collaboration reinforced what we already knew: when nonprofits are equipped with the right communications strategy, growth accelerates.
This year, we are ready to invest in another organization prepared to take that next step.
What the Selected Nonprofit Receives
The recipient will receive a customized strategic communications program tailored to its growth objectives. Services may include:
- Strategic brand positioning and narrative development
- Earned media outreach and thought leadership strategy
- Campaign development and launch planning
- Messaging refinement to support fundraising and donor engagement
- Digital and website strategy
- Executive visibility and spokesperson coaching
This is a senior-led engagement.
It is designed to produce measurable, lasting impact.
Who Should Apply
We are seeking a nonprofit that:
- Is mission-driven with demonstrated impact
- Is entering a pivotal growth moment (expansion, campaign, anniversary, new leadership, etc.)
- Has committed leadership ready to engage in a strategic process
- Is prepared to act on bold, high-level recommendations
If your organization is ready to grow but needs a stronger platform to do so, this opportunity may be right for you.
How to Apply
Applications close March 31, 2026.
To be considered:
- Complete the application form
- Share your mission, current growth challenges, and what success would look like one year from now
- Outline how strategic communications support could accelerate your impact
The selected nonprofit will be announced in early April 2026.
We anticipate a competitive selection process.
If your organization is ready for its defining year, apply now.
Apply Here → The Big Red Grant Application
