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Interesting Reads. Industry news that you may have missed.

PR Monitoring & Reporting: 10 Ways Enhanced Tools Are Evolving Old-School Tactics – Forbes

Public relations tactics old and new are the
foundation of best practices in the industry. See the rundown of how marketers
see traditional PR practices evolve into newer approaches.

Rising Social Network ‘tbh’ Can Teach Us Exactly What Gen Z-ers Want – Inc.

platform ‘tbh’ quickly rose in popularity as it struck an immediate chord with
Gen Z. This anonymous polling app aims to help Gen Z-ers spread positivity and
improve their mental and emotional health.

Marketers Need to Stop Looking at Mobile as a
Channel. It’s a Lifestyle – Adweek

Marketers prioritize customer’s experience above anything else –
some brands see this experience in mobile as another channel, while others push
for a mobile-first element. But are these paths the right way to reach your
audience? You might reconsider.

‘Stranger Things’ Snapchat Lens Takes Users to the Upside Down – The Hollywood Reporter

The Upside
Down just became more real with the help of Snapchat. In this new AR
experience, users are taken to an alternate dimension of the Byers family
living room promoting the release of ‘Stranger Things 2.’

Celebrities are using a 99¢ app to make their
Instagram photos literally sparkle – Business Insider

Make your
Instagram posts shine with the 99¢ app that adds literal sparkles to your
pictures and videos. From Ariel Winter to Kendall Jenner, this app is a
must-have tool for celebrities.