By The Pollack Group
The agency worked with businesswoman Bella Baskin and her nonprofit, Bless it Bag, to get out the word about the organization’s aim to provide basic necessities to homeless people across the nation through self-care kits, called a ‘Bless It Bag’. The bags include hygiene products, snacks and other valuable resources for those in need, and gives purchasers the chance to personally gift the bag to homeless and underserved people in their communities. Using Bless it Bag’s Valentine’s Day week billboard on Sunset Blvd. as a launch point, the agency raised awareness about Baskin’s cause, and secured coverage of her mission in The Los Angeles Times.