By The Pollack Group
Barco Uniforms tapped the agency to help announce the launch of Barco One Wellness, the first-ever medical scrub collection infused with help-promoting bio-minerals aimed at helping the body self-regulate and recover – a necessity for busy health care professionals who work hard to care for others. The Barco One brand, which launched last year, has transformed the industry with purposeful innovation and an emphasis on sustainability. Each Barco One scrub set is made from 10 recycled plastic bottles. Additionally, the agency coordinated the announcement that Barco’s globally popular Grey’s Anatomy brand is expanding its product line with new tops and bottoms for men and women that now incorporate spandex-stretch.