After a comprehensive, competitive review, Resorts World Las Vegas (RWLV) has chosen The Pollack Group (TPG) to spearhead its national PR program and support its ongoing marketing efforts. The partnership marks a significant milestone for TPG and RWLV to join forces to elevate the RWLV brand to new heights of recognition and success. TPG will focus on high impact earned media coverage and generating national attention and brand awareness.
With unprecedented levels of comfort and luxury, RWLV is the first integrated resort built on the Las Vegas strip in more than a decade and features a variety of amenities, including a world-class spa, the largest pool complex on the Strip, premium casino gaming, global dining, award-winning nightlife and more.
“We’re excited to propel the Resorts World Las Vegas brand to new heights and make an indelible mark within the travel and hospitality industries,” said Stefan Pollack, president of The Pollack Group. “RWLV has so many unique storylines, resort offerings, and amenities that differentiate it from other properties in Las Vegas. We are ecstatic to embark on this journey to elevate Resorts World Las Vegas as a leading destination.”
“We are proud to partner with TPG as our trusted ally in shaping the future of RWLV,” states Kassidy Krystek, Director of Public Relations and Communications at RWLV. “TPG’s proven track record, strategic insights, and creative prowess stood out during the selection process, making them the perfect choice to drive our brand narrative forward. We are confident in the agency’s ability to portray our story, reach new audiences, and resonate more deeply with top-tier media. We look forward to a successful partnership.”