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By The Pollack Group

A massive four-day ocean clean-up was held off the coast of Roatan, Honduras, led by client SodaStream. Part of that mission was launching the “Holy Turtle,” a 1,000 ft. ocean contraption designed to clean plastic waste from open waters.

This is the first-known attempt for a commercial company to undertake a physical clean-up of trash from open waters. The plastic pollution, collected by the “Holy Turtle,” will be used to create an exhibition, geared to raising awareness and educate consumers, about the urgent need to reduce consumption of single-use plastic around the world. Over 300 people participated in this clean-up, including children from 7 different local schools, SodaStream’s employees from 45 countries, NGO Plastic Soup Foundation, and international environmental specialists.