”“Our founder created our agency to help brands and companies stand out with breakthrough ideas. Today, our team is on a mission to deliver a positive impact on people, the community, and the world.”Stefan PollackPresident, The Pollack Group
For more than 30 years, Stefan has been a trusted counselor to clients who lean on him for his candor, sharp perspectives, creativity, and business acumen. When he proposes bold, big, audacious ideas, clients listen, for they know it is grounded in his deep understanding of their business goals. He strongly believes that for communications campaigns to stand out from the clutter, they need to be imaginative, built on sound business decisions, and key into industry sectors’ current business climate.
Stefan is steadfast in his conviction that PR requires a certain level of personal intellectual curiosity, one that can’t really be taught which in turn, forces people to ask the right questions and push the boundaries. He dwells on this with his PR students at USC’s Annenberg School for Communication and Journalism, where, for the last 20 years, he has been an Adjunct Professor. Stefan’s curiosity led him to explore what differentiates Gen Z from Millennials in his book, “Disrupted, From GenY to iGen: Communicating With The Next Generation” back in 2013.
Highly regarded as a national leader in the public relations, digital, and strategic communications industries, Stefan’s nature is to get deeply committed to whatever he is involved with, whether it be chairing an industry association or being on a Board of Directors of a trade or environmental foundation, or teaching PR and journalism to university students. Stefan feels that staying on the sidelines is never an option.
Stefan currently serves as the global marketing chair for The Worldcom Public Relations Group (Worldcom), a global partnership of independent PR firms and is on the board of Hillel at USC. He has also served as president of the Los Angeles chapter of the Public Relations Society of America, as well as the Americas Region chair of Worldcom, and sat on several nonprofit organizations’ boards.
Stefan holds a degree in Finance and Entrepreneurship from the University of Southern California Marshall School of Business. He resides in Los Angeles with his wife Karen and daughters Elyse and Sophie.
Explore some of Stefan’s insights: