The Pollack Group (TPG) once again passed the Worldcom Public Relations Group’s rigorous peer review of its service delivery, business, and agency management process—this time with top marks. The Worldcom Peer Review is the communications industry’s most comprehensive peer review process to ensure partners satisfy the Group’s measurement criteria for overall quality and professionalism. This was the third round of peer review that the Los Angeles-based agency underwent the process since becoming a Worldcom partner.
TPG received perfect marks in the three categories evaluated—strategic approach, client satisfaction, and Worldcom partner performance. The peer review was judged by a team of the Group’s senior agency leaders who evaluate performance metrics, client evaluations, quality control, and management standards necessary to properly service local and global clients while also employing best practices in firm management.
“Worldcom is the only global public relations partnership to require its partners to undergo a peer review, and it is a rigorous process,” said Todd Lynch, Worldcom’s managing director. “We evaluate performance on many criteria, including our Group standards and our profession’s standards for social media and measurement. Client feedback is also included so that our Board has a 360-degree view of performance and practices.”
Worldcom is the largest partnership of independent public relations firms in the world, with more than 85 firms in 115 major cities on six continents.
“The Worldcom Public Relations Group has extremely high standards that not only make us better but also elevate our entire profession,” said Stefan Pollack, President of The Pollack Group and the Global Board Chair of Worldcom. “We all strive to advance the practice of public relations on a global scale, and Worldcom is leading the way in this endeavor. We’re honored to be a part of this prestigious partnership. At the recent global meeting, we celebrated 25 years as a partner in Worldcom. We’re proud and grateful to be part of this global family.”
To learn more about TPG’s partnership in Worldcom, click here.
