By The Pollack Group
As agency client Oakwood readied to launch a strategic partnership with hospitality brand WaterWalk, there was a need for a way to communicate both organizations’ leaders talking about the wholly new brand that would emerge from the partnership. The agency coordinated a film shoot with both companies’ executives, then edited raw footage into a crisp, digestible video introducing the brand. The video communicated both Oakwood and WaterWalk’s side of the partnership, offering insights into how the idea for the partnership was formed, what benefits this new partnership will bring to each organization’s existing customer base, and looking ahead to the future of the brand.
The video has and will continue to be used as an internal and external tool to educate employees, customers, and other industry members about Oakwood WaterWalk. It showcases the power of video to communicate business messages in a nuanced, yet effective way.
