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Interesting Reads. Industry news that you may have missed.

Why Should You Care About Virtual Reality In Marketing? – Forbes

Technology continues to revolutionize and shape how digital marketing can propel a brand’s engagement experiences for their audiences. With virtual reality entering the landscape, this intriguing tool offers unique possibilities to boost your next campaign. 

Ensuring Accountability and Transparency in Digital Advertising – HuffPost

The topic of transparency and accountability in the digital advertising world is practically unavoidable. There’s an opportunity here for this industry to grasp and take actionable steps towards an accountable and transparent ecosystem.

Source: HuffPost

What Brands Are Doing to Win Back Trust in a Post-Truth World – AdWeek

Within this past year, there has been a significant drop of
audiences who trust brand marketers. Now, more than ever, brands are creating
strategies at tactics to gain back the trust of their customers.

Source: Getty Images

Reese’s brings Pac-Man to Snapchat – DigiDay

Reese’s Peanut Butter Cups lately introduced a Pac-Man
themed game on Snapchat for the holiday season. Aimed at young candy lovers who
don’t use Facebook, users can simply scan a Snapcode Reese’s promoted through
Twitter to play the game.

Source: DigiDay