Apollo Information Systems
Using PR To Boost A Cybersecurity Firm’s Market Share
Apollo Information Systems hired the agency for an integrated marketing and communications program to solve a lead generation problem. As a cybersecurity VAR they were having challenges competing with much larger companies in the same space.
Our initial research revealed that competitors were creating content around products and services but there was a significant thought leadership gap. We engineered a program that would promote the expertise of Apollo’s cybersecurity professionals. The program was built around a heavy expert content strategy involving many of Apollo’s industry partners to expand their reach. We deployed video series, streams, and information products that brought their cybersecurity expertise to the fore.
The program continues to expand and increase in cadence and as a result Apollo has taken significant market share from the competition and is in its most dramatic growth phase in its 20-year history.