Case Study
Axiotron
Engaging Online Communities Around a Tech Product Launch
Results
- Featured in WIRED, Engadget, Gizmodo, and more
- Executed global PR campaign for Apple co-founder Steve Wozniak
“I just wanted to thank you, the whole gang at The Pollack Group for your attentiveness and hard work with regard to our tradeshow presence. I have to say that we’ve received a lot of compliments about your work at our booth. In addition, everyone here at Axiotron was extremely pleased with your pleasant professionalism in general and your deft handling of the media in particular during the show. Also, I am personally grateful for your assistance during several long days and a couple late nights assisting with press releases and the like. All of it is greatly appreciated.”
Manager, Marketing Communications, Axiotron
The saying “no news is good news” did not apply to Axiotron, an award-winning, authorized Apple Proprietary Solution provider that built its reputation by adapting consumer technologies to innovative new products.
After the company suffered product delays, it faced stern customer backlash from the online community. Complaints stemmed from the company’s lack of news and unresponsiveness when questioned about product availability, and its reputation suffered. We were tasked with generating media and consumer interest, as well as lifestyle engagement, in the product launch of the Mac® Axiotron Modbook, an innovative pen-sensitive LCD tablet—particularly within the design industry. Immediately, we increased online community engagement and fed Axiotron news particularly around key event/trade shows.
We partnered with artists and designers to present their art work in the booth at the Macworld show, which focused on design and digital art and earned wide attention.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.