CASE STUDY
Barco Uniforms
Storytelling and Staying True to a 90-Year Mission
Results
Over 3.6 billion media impressions
Brokered national partnership and PR campaign with National Restaurant Association
Executed and promoted a national program that donated more than 30,000 sets of scrubs to healthcare workers during the COVID-19 pandemic
“They are creative, collaborative, strategic and a pleasure to work with.”
–
Vice President of Corporate Marketing, Barco Uniforms
For more than 90 years, Barco Uniforms, a leader of design innovation in the premium professional apparel industry, has been true to its mission — to honor and serve those who serve others.
Barco initially retained the agency to increase its earned media coverage. However, our relationship has evolved into a true partnership. We have been instrumental in developing consumer and influencer campaigns to increase brand awareness – specifically, for Barco’s popular “Grey’s Anatomy” and Barco One sub-brands – and tell the company’s story in a compelling way. The agency also filmed and produced a video series to highlight Barco’s partnership with The Living Desert Zoo & Gardens. And most recently, in the age of COVID-19, we launched a media relations campaign to promote Barco’s scrub donation program, in which the company pledged to donate 10,000 scrubs for each month of the pandemic. The agency’s efforts have resulted in more than 3.6 billion media impressions worldwide.
