CASE STUDY
Baskin-Robbins
Grassroots Efforts That Engaged The Neighborhood
Results
Created the legendary 31-Cent Scoop Night!
Built a toolkit for community programs to scale nationally
“Your team did a great job! I am very impressed, they were awesome.”
–
Area Marketing Manager, Baskin-Robbins
Re-branding is never a simple matter, especially when it involves more than 70 individual storeowners — all entrepreneurs, and franchisees of a 60-year old established brand – Baskin-Robbins.
So when our partner, Schneider Associates, asked our firm to support Baskin-Robbins’ “new retail look” in Southern California, it fell to the agency to manage each individual store’s grassroots efforts, as well as its engagement in experiential programming.
The overall marketing effort extended to creative educational programs and special local events such as a “31-cent scoop night” at 31 Baskin-Robbins stores.
