Case Study
Brita, Clorox
Increasing Consumer Trial Through Experiential Product Launches
Results
- Increased sales by 26% in nine months
The Brita Water Filter System, a portable water filter system from The Clorox Company, is a household name today. But back when it first entered the market, public confidence in tap water was at an all time low.
Clorox retained the agency to pilot test the product in Southern California, with the goal of changing the behavior of bottled-water-obsessed consumers. Through an experiential sampling program and a specially designed “Brita Water Cart,” managed by a “Brita Water Patrol” that showed up where bottled waters did — at sports events, marathons, home shows, trade shows, etc. — coupled with our national media campaign focused on health and wellness, sales increased by 26 percent in nine months.
Our product launch campaign had unleashed the powerful “word-of-mouth” tool.
Services
Brand Marketing
Master the art of brand marketing with our expert insights. Discover how to create a compelling brand story and develop a strong brand presence.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Experiential Marketing
Discover the power of experiential marketing and how it can elevate your brand. Learn strategies and tips to implement experiential marketing effectively.
Influencer Relations
Boost your brand's visibility and credibility through effective influencer relations. Discover proven strategies for successful influencer collaborations.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.