Case Study
Carnival Cruise Line
Setting Sail With The Carnival Panorama
Results
- Secured coverage on all major local Los Angeles broadcast stations
- Managed brand integration for KTTV’s “Good Day LA”
In January 2019, Carnival Cruise Line made its debut in the Tournament of Roses Parade and nearly broke the internet when it unveiled its float: a recreation of its upcoming ship, the Carnival Panorama, that would feature the first-ever Sky Zone indoor trampoline park at sea.
Almost exactly one year later, the agency partnered with Carnival Cruise Line to celebrate the debut of its new ship in Long Beach, California. This was the cruise line’s first new ship on the West Coast in 20 years, so it kicked off the celebration with a full schedule of events for two days. Notable guests in attendance included celebrity chefs Guy Fieri, Emeril Lagasse, Rudi Sodamin and Panorama’s godmother, Vanna White. With a focus on broadcast news stations, the agency secured Los Angeles market coverage on KTLA, KCBS, KABC and KNBC, and managed a brand integration on KTTV’s (FOX) “Good Day LA” morning show.
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