Case Study
Drop.io
Revolutionizing Online File Sharing
Results
- Featured in New York Observer, Mashable, PC Magazine, and more
- Increased brand visibility for eventual acquisition by Facebook in 2010
“Pollack did a good job with positioning the company, messaging, and getting some high profile press coverage.”
Lead Investor, Drop.io
Years before the “cloud” was even conceived, an ambitious entrepreneurial duo came up with a then-new online file sharing system and, in the process, practically launched the category. drop.io needed us to get word out in the marketplace — that online sharing was not only possible but that it would catapult change in the business landscape.
We sought out partnerships, business development and earned media opportunities that would fast track drop.io’s executive leadership team as industry thought leaders. The focus of our national media campaign was on trends in online file sharing and privacy issues. The ultimate indicator of the company’s success was when drop.io announced in October 2010 that it had been acquired by Facebook.
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