Farmers & Merchants Bank
The Last Great Main Street Bank
In an era where small main street banks had fallen into the shadows, one family bank, Farmers and Merchant’s Bank (F&M) with 23 branches in Southern California, passionately preserved its traditional focus on community values and conservative approaches. However, F&M recognized its need for greater external exposure to retain its leadership position in the communities it serves.
It tapped the agency to garner media attention for its community sponsored events, as well as to position its executives as thought leaders on subjects such as lending and regional banking. The stories that appeared in the Los Angeles Times, American Banker and the Los Angeles Business Journal, supported the bank’s goal of reaching deep into the communities and being recognized as banking leaders upon which the communities could continue to depend.