Frontline Wildfire Defense System

Giving Fire Prevention A Digital Presence


Website updates resulted in improved UX and increased organic search rankings

The agency was selected by Frontline Wildfire Defense System (Frontline) to support its entry into the Southern California marketplace.

The agency’s LAB186 digital marketing and content creation team focused on upgrading the design and functionality of Frontline’s web presence to meet the needs of consumers. Geared to improve the user experience (UX) and user interface (UI) with the goal of increasing organic search rankings, the upgrade was also deployed alongside online, social paid advertising and a paid search program to drive qualified traffic and place Frontline on top of all relevant search results.

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