Case Study
Happy Wax
Elevating a Niche Company to Category Leader
Results
- Featured in Buzzfeed, Country Living, and Apartment Therapy
- Produced the company’s first-ever commercial which aired nationwide on connected TV
Happy Wax, the leading manufacturer of wax warmers and scented wax melts, had a goal of increasing national brand awareness through top-of-funnel activities and reducing dependency on Facebook advertising. The North Carolina-based company also needed to develop corporate messaging to ensure that its communications, from the website copy to creative campaigns, would be aligned and consistent.
Companies frequently tout the features and benefits of their products but tend to skip doing the hard work to ‘find their why’, which helps build a brand and create a lasting value philosophy. Happy Wax is a flame-free, trouble-free way to set your mood free. Now, the agency could weave those messages into its media pitching. We secured coverage in national outlets like Buzzfeed, Country Living, Apartment Therapy, and others. We also proudly directed and produced Happy Wax’s first-ever commercial, which will be able to be seen on connected TV nationwide.
Services
Brand Marketing
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Video Production
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Animation
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Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
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