Elevating a Niche Company to Category Leader
Happy Wax, the leading manufacturer of wax warmers and scented wax melts, had a goal of increasing national brand awareness through top-of-funnel activities and reducing dependency on Facebook advertising. The North Carolina-based company also needed to develop corporate messaging to ensure that its communications, from the website copy to creative campaigns, would be aligned and consistent.
Companies frequently tout the features and benefits of their products but tend to skip doing the hard work to ‘find their why’, which helps build a brand and create a lasting value philosophy. Happy Wax is a flame-free, trouble-free way to set your mood free. Now, the agency could weave those messages into its media pitching. We secured coverage in national outlets like Buzzfeed, Country Living, Apartment Therapy, and others. We also proudly directed and produced Happy Wax’s first-ever commercial, which will be able to be seen on connected TV nationwide.