Case Study
InclusionINC
Marketing an Expert on Workplace Diversity
Results
- Increased website traffic by 200%
- Decreased website bounce rate by 34%
- Earned media backlinks increased referral traffic to website by almost 400%
Transforming an unknown brand into a marketplace leader is always a challenge, and even more so in a commoditized service industry. InclusionINC, founded by CEO Shirley Engelmeier, focused on a highly fatigued subject: diversity training.
Our main task was to raise market awareness and mindshare, so we tied into the news cycle on the corporate world’s rising interest and need for managing diversity in the workplace, and positioned the topic of inclusion as a fresh business advantage. We inserted Engelmeier into relevant big-picture conversations and focused on educating the media about the sensibilities of the emerging millennial generation in the workplace.
The launch of her book, “Inclusion: The New Competitive Business Advantage”, catapulted Engelmeier as a thought leader.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Thought Leadership
Discover the power of thought leadership and how it can influence your brand's perception. Become an industry expert with our comprehensive guide.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.