Case Study
KasparovChess
Creating a Legacy for the Next Generation of Chess Players
Results
- Featured in TechCrunch, MSNBC, Yahoo Finance, and more.
- Secured more than 45 articles during the 60-day launch window
- Secured over 4.5 billion media impressions
“Their dedication to this project is impressive.During the platform’s launch, the client saw a 50% increase in their site’s visitors, helping them further build the profile of their platform. The Pollack Group is a flexible and proactive partner. They delivered valuable results for the project.”
Project manager, KasparovChess
Chess legend Garry Kasparov had a vision to bring chess to the masses so that anyone, no matter their skill level, can create a legacy of their own. He worked with media conglomerate Vivendi to bring his vision to fruition. A community-first platform was developed, where chess lovers of all skill levels can play, learn, and become immersed in the chess experience, complete with matches documentaries, lessons, and a masterclass with Kasparov himself.
The agency kicked off Kasparovchess by building a groundswell of interest in the chess community, targeting influencers and chess masters. Subsequently, the agency brought in the mainstream media to have that sector break the news of Kasparov’s involvement with the new platform. Following, it cycled the news through many tech, gaming, business and lifestyle verticals.
With Kasparov at the center of the media strategy, providing personal insights on the importance of chess and the community, Kasparovchess’ launch story was pushed through many global top tier media outlets including TechCrunch, Forbes, MSNBC’s Morning Joe, Yahoo Finance, VentureBeat, Cheddar, The Drum, The Guardian, PC Gamer, as well as the major chess and gaming outlets. In a 60-day launch window over 45 individual articles ran, with over 4.5 billion impressions.
Services
Content Marketing
Take your content marketing to the next level with our proven strategies. From building brand awareness to driving conversions, we've got you covered.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Influencer Relations
Boost your brand's visibility and credibility through effective influencer relations. Discover proven strategies for successful influencer collaborations.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.