CASE STUDY
KasparovChess
Creating a Legacy for the Next Generation of Chess Players
Results
Featured in TechCrunch, MSNBC, Yahoo Finance, and more.
Secured more than 45 articles during the 60-day launch window
Secured over 4.5 billion media impressions
“Their dedication to this project is impressive.During the platform’s launch, the client saw a 50% increase in their site’s visitors, helping them further build the profile of their platform. The Pollack Group is a flexible and proactive partner. They delivered valuable results for the project.”
–
Project manager, KasparovChess
Chess legend Garry Kasparov had a vision to bring chess to the masses so that anyone, no matter their skill level, can create a legacy of their own. He worked with media conglomerate Vivendi to bring his vision to fruition. A community-first platform was developed, where chess lovers of all skill levels can play, learn, and become immersed in the chess experience, complete with matches documentaries, lessons, and a masterclass with Kasparov himself.
The agency kicked off Kasparovchess by building a groundswell of interest in the chess community, targeting influencers and chess masters. Subsequently, the agency brought in the mainstream media to have that sector break the news of Kasparov’s involvement with the new platform. Following, it cycled the news through many tech, gaming, business and lifestyle verticals.
With Kasparov at the center of the media strategy, providing personal insights on the importance of chess and the community, Kasparovchess’ launch story was pushed through many global top tier media outlets including TechCrunch, Forbes, MSNBC’s Morning Joe, Yahoo Finance, VentureBeat, Cheddar, The Drum, The Guardian, PC Gamer, as well as the major chess and gaming outlets. In a 60-day launch window over 45 individual articles ran, with over 4.5 billion impressions.
