Case Study
Keller Fay Group
Building a Brand, By Word Of Mouth
Results
- Featured in FOX Business, AdAge, NPR, and more.
- Secured over 5.6 million media impressions
In today’s digital age, traditional marketing techniques are frequently underrated. With CMOs committing budgets against social media campaigns, other marketing tactics often fade into the background.
Keller Fay Group, a marketing research and consulting company, tasked the agency with renewing market interest in its proprietary Word Of Mouth (WOM) marketing. To legitimize Keller Fay’s research findings and connect with its stakeholders, the agency established partnerships with the University of Southern California’s Marshall School of Business and automotive retail data site Edmunds.com, who assisted in gathering appropriate high-profile Fortune 500 marketing executives for presentations about the company’s insights around supercharging sales results.
Through word of mouth, of course, Keller Fay was able to net direct business and thought leadership opportunities.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.