Ushering in A Revolution in Private Equity
In a world where private equity was once reserved for billionaires and high-net-worth individuals, trailblazing companies like Linqto were looking to shatter the status quo by democratizing private equity investment and ushering in a new era of accessibility.
Linqto’s platform empowers everyday accredited investors to participate in this once-exclusive asset class, with investments starting at $5,000. As competition in the sector heated up, Linqto aimed to acquire 100 million new subscribers.
To support Linqto’s strategy, The Pollack Group (TPG) was brought on to help elevate and amplify its brand. TPG crafted a bespoke program to generate top-of-funnel awareness, bolster credibility, and drive interest in Linqto’s platform. TPG’s approach was threefold: create heightened earned media attention, target key verticals for investment awareness through a series of events and native advertising, and support Linqto’s digital marketing strategy.
Throughout our engagement with Linqto, TPG supported numerous Linqto milestones, including the brand’s wealth platform, partnerships with management firms, and an influencer partnership with TV personality and Million Dollar Listing star Ryan Serhant. TPG’s efforts also garnered Linqto attention from upper echelon media outlets like Bloomberg and the Wall Street Journal, elevating their brand visibility to unprecedented heights. To amplify Linqto’s marketing efforts, TPG crafted a message matrix, devised a digital marketing plan—including a native advertising strategy—and generated a speaker series highlighting prominent CEOs from Linqto’s platform.
TPG played a pivotal role in enhancing Linqto’s overall brand awareness and refining its marketing approach, and laid the foundation for enduring success by developing a comprehensive communications plan aligned with Linqto’s business objectives and investor acquisition strategy.