Tapping Digital Creative To Propel A Revolutionary Face Mask Into Marketplace Acceptance
As unhappy as Americans were about wearing face masks altogether in the time of Covid, they were even more unhappy with wearing ill-fitting and uncomfortable ones, whether made from cloths or disposables. Something had to give for the safety of all.
And just in time, Medicevo, entered the market with its revolutionary Graphene Face Mask. What it needed most was to build awareness of its Bacterial Filtration Efficiency (B.F.E.) of 98% — better than N95 respirators – and is reusable up to 15 wears. Medicevo sought out The Pollack Group to support its goal of becoming a true lifestyle brand, while prioritizing rapid brand awareness and sales conversions. To promote widespread adoption, The Pollack Group implemented a mask sampling and education campaign, sending masks to journalists and influencers, and leveraging a national MAT release.
Over the course of several months, the agency’s LAB186 digital marketing and content production studio worked through the challenges of maintaining COVID-19 safety protocols to develop high-quality, engaging content for digital marketing and advertising. While Google and Facebook heavily regulated face mask commerce, the agency was able to circumvent this, launching several successful campaigns, showcasing diverse models and trendsetters who possess enviable style to make the masks look cool, different, and fashionable. The collective efforts successfully increased brand awareness, interest, and website traffic.