CASE STUDY
National Notary Association
Renewing National Interest In An Overlooked Presidential Legacy
Results
Featured on The Glenn Beck Show, added to his Must Read book list
Partnership with Library of Congress to host launch event
Secured endorsements and participation from former U.S. Senator Patrick Leahy and former governor of Vermont Jim Douglas.
Promoting the new book, “Why Coolidge Matters,” was a call for public attention to the national trade association that serves 4.8 million notaries nationwide and the oft-overlooked legacy of Calvin Coolidge.
We sought out and enlisted Christopher Coolidge Jeter, the former U.S. president’s great-grandson, to participate in a satellite media tour. Our campaign also partnered with the Library of Congress to host a launch event on the anniversary of President Coolidge’s inauguration, and secured Senator Patrick Leahy (D-VT) and Governor Jim Douglas (R-VT) as key spokespeople on a thought leadership platform.
The agency secured a full hour-long discussion on President Coolidge in the context of the book’s themes on The Glenn Beck Show, and was added to the host’s “must read” book list.
