Making Sense of National Retail Sales Data
Every Holiday Season, the retail space is littered with circulars, web ads, commercials and sponsored content, all claiming to have door busters, bundles and the ‘best deals’ of the season. Numerator (formerly Market Track), the leading provider of market intelligence solutions, had a wealth of untapped data that was able to determine how these competing retailers, products and brands were being advertised, priced and promoted both in-store and online.
The agency was able to leverage Numerator’s data and expert commentary to position them as a thought-leader and expert source in the retail space both during the holiday shopping season and during other key retail events such as back-to-school, Halloween and Amazon’s Prime Day.
As a result, the agency was able to secure coverage in Wall Street Journal, the New York Times and Associated Press, as well as trade coverage in eMarketer Magazine, Advertising Age, Retail TouchPoints, just to name a few.