Using Social Media To Showcase A Global Hospitality Brand
As it transitioned from corporate housing provider to global hospitality brand, leading hotel and serviced apartment provider Oakwood looked to the agency to manage its social media presence and engage its followers worldwide. Oakwood’s global communications team needed a social media strategy that engaged Oakwood’s guests, associates, partners, and leaders in the travel and hospitality industries.
The agency focused on three objectives: building brand awareness and community engagement; generating conversations around industry trends and advice; and sharing brand and property initiatives to drive business leads and bookings. The social strategy also included thought leadership, specifically managing the LinkedIn presence for Oakwood’s CEO, ideating and creating content highlighting property signings, openings and employee initiatives, and offering a C-Suite perspective on travel trends and news throughout the pandemic. The agency consistently grew Oakwood’s social media presence on Instagram, Facebook and Twitter, executing a content strategy highlighting the brand’s 80+ global properties across 12 countries. In 2022, Oakwood was acquired by The Ascott Limited.