Case Study
Oversee
An Influencer Program Helps a Startup Become an Industry Leader
Results
- Secured placement on the Inc. 500 list
- Media attention led to being named “Internet and New Media Company of the Year” by the Technology Council of Southern California
“The Pollack Group first-rate public relations agency who Are capable of giving companies of diverse backgrounds and needs direct, candid and productive PR counsel. My colleagues and I have been continually impressed with the team’s clear thinking and proactive methods. They approach PR with the ultimate objective in mind, allowing thier clients to stay out of the tactical “weeds” and keeping efforts correctly focused. They work extremely well with the media and obviously has made solid relationships with reporters and editors.I would encourage any company that needs to build relationships with media, influencers, and other important publics to consider The Pollack Group.”
VP Marketing, Oversee
Developing a corporate image program for Oversee.net, a marketing network company, presented two unique challenges. First, we needed to manage its reputation as it moved from small startup to the next level of expansion. Second, we needed to position the company as a leader in the emerging, yet little understood, domain industry.
We developed an industry white paper that established Oversee as a thought leader and the company with which “domainers” want to do business. A media campaign targeted influencers, investors and customers, highlighting Oversee’s proprietary technology prowess and establishing it as a “go to” marketing tool to monetize sites. Oversee was named to the Inc. 500 and also named “Internet and New Media Company of the Year” by the Technology Council of Southern California.
Services
Brand Marketing
Master the art of brand marketing with our expert insights. Discover how to create a compelling brand story and develop a strong brand presence.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Product Launch
Make your product launch a resounding success with our expert tips and strategies. From pre-launch to post-launch, we've got you covered.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.