Case Study
PowToon
The Power of Animation and Laughter
Results
- Provided corporate counsel on video series with over 514,000 total views
PowToon, a software that puts the power of animation into anyone’s hands, took its latest interface deep into the Hadza region of Tanzania to see if people who have never been introduced to technology can create cartoons. They found animation to be a universal language and a strong tool of communication.
The resulting two-minute video, released on PowToon’s blog and social media channels was geared to influence the influencers about the power of animation. It chronicled their journey, which began with a desire to test the software’s ease of use with the world’s most isolated tribe platform, and evolved into an exploration of the human spirit and the unifying power of communication through art. Of note, the PowToon explorers learned about Hadza’s serious healthcare issues facing the region and were able to connect them with local doctors who previously had been unable to reach them.
The agency counseled PowToon on the release of a video and used it to raise awareness for the power of animation and how technology can bring people together.
Services
Content Marketing
Take your content marketing to the next level with our proven strategies. From building brand awareness to driving conversions, we've got you covered.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.