PowToon

PowToon, a software that puts the power of animation into anyone’s hands, took its latest interface deep into the Hadza region of Tanzania to see if people who have never been introduced to technology can create cartoons. They found animation to be a universal language and a strong tool of communication.

The resulting two-minute video, released on PowToon’s blog and social media channels was geared to influence the influencers about the power of animation. It chronicled their journey, which began with a desire to test the software’s ease of use with the world’s most isolated tribe platform, and evolved into an exploration of the human spirit and the unifying power of communication through art. Of note, the PowToon explorers learned about Hadza’s serious healthcare issues facing the region and were able to connect them with local doctors who previously had been unable to reach them.

The agency counseled PowToon on the release of a video and used it to raise awareness for the power of animation and how technology can bring people together.