Route 66
A Local Event Turned National Celebration
Results
- Secured over 85 earned media placements, dominating national broadcast and radio
- Established impactful partnerships with multiple organizations
- Most importantly, helped establish the official end location of Route 66
“I have had the pleasure of working with this team for a couple of years, and have seen the evolution of vision to execution on many great ideas. This team of fine folks is committed, loyal, professional and great at what they do!”
Vice President, Sales and Services, Santa Monica Convention & Visitors Bureau
Perhaps the most storied romantic road in American history, Historic Route 66 had an official start in Chicago, but no official end; rather, numerous disputed ends. Multiple organizations, including the Route 66 Alliance, the Santa Monica Pier Restoration Corporation and the Santa Monica Convention and Visitors Bureau, asked the agency to organize a campaign and event to finally give recognition that the official end of Route 66 belonged to the iconic Santa Monica Pier.
The Pier and Route 66 used history to their advantage as a way to engage local community members to rally for the preservation of these landmarks. A parade of 66 vintage cars drove down the Pier, where dignitaries unveiled a replica Route 66 sign, marking the official end of the route.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Experiential Marketing
Discover the power of experiential marketing and how it can elevate your brand. Learn strategies and tips to implement experiential marketing effectively.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Connect to Lead
We believe in creating transformational value - not just transactional.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.
Outmaneuver
Count on us to find ways to overcome the barriers - and out-think the competition.
Activate Now
We help you prioritize and focus on the sources of influence who will drive ROI.
CrisisGuard 365
Your ‘always on’ crisis communications partner available 24/7/365