Case Study
The Patton Foundation
Strategic Messaging and Partnerships To Increase Book Sales
Results
- Established partnerships with the Gary Sinise Foundation and Final Salute
- Secured celebrity endorsement from actress Erin Cummings
- Developed a strategic relationship with A&E Networks
“Portraits of Service”, a new book by photographers Robert Miller and Andrew Wakeford, presents images and vignettes of a cross-section of living war veterans that capture the fears, emotions and unique stories of service men and women across four generations.
The publisher, The Patton Foundation, wanted to raise its visibility and identity through media relations, increase book sales and assist in building relationships with corporate sponsors and allied organizations. To differentiate our messaging from other veterans groups, the content focused on servicewomen, an oft-unrecognized segment of the veterans community.
We also created alliances with the Gary Sinise Foundation and Final Salute, Inc.; celebrity spokesperson actress Erin Cummings; and developed a relationship with A&E Networks, that all contributed to significant increase in book sales.
Services
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Product Launch
Make your product launch a resounding success with our expert tips and strategies. From pre-launch to post-launch, we've got you covered.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.